Design talk People Talk

Design Talk: Evelien Bleumink

Subtle towel racks for your bathroom


Design Talk means time to meet the face behind a brand. Today we make time to get to Evelien Bleumink. The Dutch designer teamed up with Serax, a Belgian design company. Like every other Serax collection, this one with Evelien Bleumink is crafted traditionally. Always in line with the creator’s design and philosophy. Curious to know more about Evelien’s vision? Read all about it right here.

Evelien Bleumink comes up with new designs through research and analysis of existing concepts, customs and products. Her work is characterised by simplicity and an eye for detail, where aesthetics and function go hand in hand.


“Developing and creating are my inspiration. I’m always curious about the core idea behind behaviour and ideas. This makes me inquisitive, analytical and driven. I like to question things. Normal does not exist’ is my way of life. I find the relationship between people and between people and products fascinating.”





The towel rack of your minimalist dreams

Her Juno towel racks for Serax are the perfect example of her style. Clean design stripped to the essential transforming your bathroom into a magazine-like picture. Discover more about the Juno racks here.



Totally in the mood to meet more designers? This link will guide you to previous Design Talks.



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