The vegan conscious beauty & fashion concept for on the go women
Design Talk means time to meet the face behind a brand. Today we make time to get to know Annelies Lambert of go as u.r, the Belgian brand designed for an urban lifestyle on the go. go as u.r is their state of mind. It is the desire to be free, explore and express yourself.
Think vegan, conscious, minimalist, empowering and effortless. Of course, there are many ways to describe this bold brand but we have to pick. Let’s talk about why those keywords are important.
We live in a world where faster, better, stronger is starting to be boring. More brands are thinking about the next step: our future. go as u.r believes that there is a way to embrace unconventional practices. They call themselves green rebels as they actively question the normal routines and standards.
Minimalist, timeless designs are one of the big steps to make that really happen. Don’t follow trends but give conscious designs a chance. All go as u.r creations are aesthetically pleasing, efficient and celebrate diversity, expression and freedom. Annelies Lambert: “I get inspired by all things that surround me. Things I see in Belgium but also on vacation. For me this is a way of living. I try to reflect my green lifestyle into every design and concept I make.”
“I get inspired by all things that surround me. Things I see in Belgium but also on vacation. For me this is a way of living. I try to reflect my green lifestyle into every design and concept I make.”
For Annelies, being conscious is not enough. She tries to look further and makes a difference by working together with W+. This is an organisation that inspires girls and women worldwide by focusing on education, networking, microfinance and so on. With each purchase of a go as u.r piece, you are investing in a better world for everyone.
Curious to see go as u.r designs? Go here!
Pictures of Annelies by Victoriano Moreno